LANCOME Matte Shaker Liquid Lipstick

Finally, a matte liquid lipstick that wears comfortably without drying out your lips! A water-in-oil emulsion that's formulated with a patented Ultra Thin Film technology to deliver weightless texture and a second-skin feel without sacrificing intense color payoff. And it has Vitamin E for comfortable, non-drying wear.

Its unique cushion sponge allows for maximum absorption of the formula to deliver a precise, soft application onto the lips, and buildable color that dries without smudging or transfer.

Just shake to soak the applicator with formula, apply the cushion directly onto lips to build the saturated color... then wait for it to dry down to a lightweight, comfort matte finish.

In an independent study:
- 95% felt the product delivered an intense color payoff
- 94% found the texture of the product to be smooth
- 93% thought the product was comfortable on the lips
- 92% felt the product was lightweight, almost as if "it wasn't there"
- 92% said the product did not leave a sticky sensation on the lips
- 87% described the texture of the product as a second-skin finish